Empower your community, but set boundaries
Reddit's success was built on giving users the freedom to create and moderate their own communities through subreddits. However, this decentralized approach led to challenges with toxic content. Finding the right balance between user empowerment and content moderation is crucial for community-driven platforms.

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Be willing to change course when necessary
When Steve Huffman returned as CEO in 2015, he recognized that Reddit’s hands-off approach to content was no longer sustainable. Despite fears it would “break” the site, he implemented the first content policy. Sometimes, you must risk short-term backlash to ensure long-term viability.

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Founder authority can be crucial during crises
Reddit struggled under non-founder CEOs when facing community backlash. Steve Huffman’s return provided the moral authority to make difficult decisions about the platform's direction. In times of crisis, founder leadership can provide needed credibility and vision.

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You Can't Please Everyone
Reddit had users who vehemently disagreed with each other on issues of content safety and moderation. In deciding where to draw the line on its content policy, Reddit was bound to alienate some of its users. CEO Steve Huffman and his team drew the line according to their principles, and accepted the consequences. Ultimately, the large majority of the community approved.

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Build for your unique strengths
Rather than copying other social platforms’ advertising models, Reddit developed an approach that leveraged its communities’ interests without compromising user privacy. Tailoring your business strategy to your product’s unique attributes can create a sustainable competitive advantage.

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Maintain your core values through growth
Despite pressure to change, Reddit has maintained core principles like user anonymity and allowing diverse content (with restrictions). Staying true to your foundational values can help retain user loyalty through transitions.

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Anticipate future business models
While focusing on advertising, Reddit’s leadership recognizes the potential for other revenue streams, such as paid communities. Always think about how your platform’s strengths could translate into new business opportunities.

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Be prepared for perpetual evolution
Reddit's top value is “evolve.” Recognizing that change is constant—in both calm and turbulent times—helps build resilience and adaptability into your company culture.