Picture this: You’ve spent 14 years building a company that revolutionized how live events are organized, and are finally approaching profitability. Then a pandemic shuts down live events globally. What do you do? This was the reality Eventbrite CEO Julia Hartz faced as lockdows went into effect in March of 2020. “Even if you have spent 14 years building something, it could truly be gone in 14 days,” she remembers thinking. The company had faced crucible moments before—a change to its pricing model to become profitable without alienating users, and a bold acquisition to expand into live music. Julia relied on the same blend of grit and analytic insight she'd used to navigate these earlier inflection points, and put them to work to reinvent Eventbrite in a pandemic—and emerge ready to enable the future of events.